Sandro Moretti in an entrepreneur with 20 years of experience in digital marketing & advertising. Founder and manager of the largest digital marketing agency in Italy.

Before co-founding BalckSheep Ventures, Sandro Moretti was an entrepreneur and manager in the marketing industries, with a successful track record.

Sandro is graduated in Business Administration from Bocconi University. After10 years in the consultancy and Private Equity industry in Italy and abroad, Sandro focused his career in Digital Marketing, becoming Partner at FullSix (WPP Group).

In 2007 he decided to change the rules of the marketing and advertising industry, and co-founded Simple Agency. As CEO, he drove the fast growth of the start-up, developing large client's accounts, increasing the number of services delivered and managing the operations of the agency (100 ML€ turnover, 200 employees).

In 2013 he sold the agency to the 3rd largest marketing corporation (Dentsu Group), becoming Head of Corporate and Business Operations for the Group in Italy. Since 2017 he's responsible for scouting and integration of new acquisitions. Sandro is also a lecturer in digital marketing in masters programs in Italy.

Marco Caradonna is a serial entrepreneur with deep knowledge of the media industry, expertise in digital marketing, ROI measurement and go-to-market.

Marco has been CEO of Carat Italia until January 2020, media agency leader in Italy, with over 1,5 billion € advertising investments among TV, Digital, Radio, Print, Out-of-home, Cinema.

He joined Dentsu Aegis Network in 2013 to escalate the digital approach of Simple Agency, a new generation digital marketing services provider he founded in 2008 aiming to simplify the approach to marketing and advertising in the interactive industry, based on an innovative business model integrating marketing, media, creativity and technology.

In early 2000 he developed his career in Digital Marketing as Partner at FullSIX (WPP digital). Angel Investor in start-up and scale up enterprises. Graduated in Business Economy at Cattolica University.

Father of 5 children, passioned about extreme sport.

Giovanni Strocchi has 25 years experience in digital innovation, big data services, communication, sales and marketing, in multi-cultural international organizations and startups.

Giovanni Strocchi is the former CEO of ADmantX which he drove to become the leading data provider of contextual advertising, advanced brand safety and 1st party Audience Profiling up to the recent acquisition by Integral AdScience (IAS) backed by Vista Equity Fund.

A passionate innovator, he focuses his experience on launching and developing new technology and digital business initiatives. He is an active Angel Investor (Italian Angel Association Screening Board Lead Member) and active Board Member in different Start up with more than 25 personal Investments (2 exits). Member of I-COM (Smart Data Global Forum) Start Up Selection Board. He has recently co-founded Foolfarm, a new AI focused Start Up Studio in Italy.

Prior to ADmantX, Giovanni held key roles in the Vodafone Group in London, where he was responsible for developing the worldwide business offering and assisting with key partnerships and acquisitions. Previously, he was Senior Consultant at McKinsey, Board of Directors member at Technogym (launching two new start-up initiatives), and held positions at TIM and Alcatel. 

Giovanni has a degree in Electronic Engineering with a major in Computer Science & Telecommunication and an international MBA.

Antonio Achille is the global head of McKinsey’s luxury sector, and he is part of the leadership team of the Consumer Packaged Goods and Retail Practices globally. He is also responsible for the consumer and retail team in the Mediterranean area.

Antonio has over 20 years’ experience in advising national and international groups on issues that include corporate strategy, growth acceleration, organization redesign, and post-merger integration. The geographical scope of his work includes China, Europe, Korea, the Middle East, North America, and Turkey.

On behalf of McKinsey, Antonio is responsible for the Digital Luxury Experience Observatory, developed in partnership with Altagamma, which provides an in-depth analysis of key consumer and industry trends annually.

Antonio is extensively quoted as a luxury and consumer expert in Italian and international media, such as the Financial Times, The New York Times, The Economist, Bloomberg, CNBC, Fashion Illustrated, The Business of Fashion, Harvard Business Review, Il Sole 24 Ore, Corriere della Sera, Mark Up, and MF fashion. Before joining McKinsey, Antonio was a partner and managing director at global consulting firm, where he led its global luxury practice.