From the media

Lana Cuk

ACTIVE LABEL is a label, smaller than 1 cm2, on which a film containing one milligram of silicate or fluorohalide powder is applied. With ACTIVE LABEL it is possible to check whether the optimal storage temperature range has been respected during transport/storage, and thus to certify quality and safety of the packaged product, also allowing to recalculate the expiry date of the asset.

Many competitors only detect above-threshold temperatures, only by visual inspection - imprecise and subject to false positives (the temperature variation above the threshold can be even a few minutes).

The extremely low-cost solution (about €0.01), the relevant information produced and the easy read-out mechanism (even a smartphone could), make ACTIVE LABEL a key enabler in the smart-packaging field.



Investing in Technology Readiness Levels (TRL) ranging from 3 to 5 requires a careful assessment of the potential of the technology and the team. Due to the low maturity of these projects, these projects require a de-risking process to be carried out directly at the University and Research Center. Eureka! TT S.r.l. is the Italian limited responsibility company fully owned by “Eureka! Fund I – Technology Transfer that acts on behalf of the Fund, in providing financial resources to the pre-company, Proof-of-Concept (“POC”) projects, as well as in monitoring the advancement and the results of such investments.

The resources provided by Eureka! are given to the University and Research Center, in order to develop the technology, increase TRL and support the team of the “to-be entrepreneurs” in proving their ideas are sustainable. Successful projects will be then span-out into new start-ups. Eureka! TT can effectively bridge the gap between the need for a market-driven test and a University-like environment.

Marco Restelli holds a Master in Chemical Physics from the University of Pavia and Strathclyde University and a Master in Business Administration from Politecnico di Milano.

Marco started his professional career in strategy consulting with Kearney where he was a member of the Global Retail & Consumer Goods Practice. During his years in consulting, he managed projects and client relationships in Western Europe and Southeast Asia with both multinational companies and local/regional players.

Since 2003 Marco has been working at Nestlé where he has held several executive roles in corporate operations and R&D.

Currently Marco is Vice President R&D for Waters and Health Beverages at Nestlé and a member of the Group's Senior R&D Management.

Massimo Ferro is CFO and Corporate Strategy Director for Nestlé in Italy.

Massimo is a member of the Italian Board of Directors and a Nestlé Executive with solid international experience.

Over the years, he has held positions of increasing responsibility within the Nestlé Group, particularly in finance both at national and international levels. Recently he has been also entrusted to the Corporate Strategy that he guides in a spirit of change and innovation.

Massimo joined Nestlé in 1998 after significant national and international experience in different companies (Spillers Petfood, Arena, GlaxoSmithKline).

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