• Fund: BLACKSHEEP MADTECH FUND
  • Sector: ADTECH AI & RPA
  • Technology: CREATIVE MANAGEMENT PLATFORM
  • First Investment: SEPT 2022
  • Round: PRE-SERIES A, 2M€
  • Co-investors: ND
  • Founder & CEO: CLAUDIO VACCARELLA

Connected Stories

The next gen of Creative Management Platform powered by AI

Connected-Stories is the first and only Creative Management Platform built for video advertising, with full dynamic creative optimization capabilities. Its platform uses a patented model powered by AI to build interactive creatives in real time, delivering more compelling video ads. 

While DCO technology is routinely applied to standard display ads, Connected-Stories is the first cloud-native DCO technology purpose-built for video advertising, with support for all existing ad formats and the tools to innovate new ones. Video advertising accounts for a growing share of global marketing budgets, and now represents more than half of all US programmatic media spend.

Connected-Stories, launched in 2016 with offices in New York, Rome, and Milan, works with top agency holding companies such as Dentsu, Omnicom, and Havas, as well as McDonald’s, Audi, Mercedes, Bacardi, AT&T, and Sky Broadcasting.

 

BLACKSHEEP TEAM VIEW

We believe it's crucial for the industry to address the impending market shakeup finally putting technology at the center of the most important aspect of overall marketing strategy: the creative execution. Our investment in Connected Stories is here to testify this belief.