ID Ward is a decentralized data privacy platform for advertising, with offices based in London and Barcelona, that allows accurate targeting, retargeting, and attribution without personal data. It uses a patented identity technology and on-device machine learning to collect, aggregate and anonymise data on the consumer device.
Digital marketing and privacy have long been seen as a zero-sum game, but changing regulations and the moves of Apple and Google are fundamentally reshaping a trillion-dollar market.
ID Ward has created a new standard for privacy and digital advertising based on-device technology. Unlike other ‘cookieless solutions’, the product enables walled garden-levels of targeting accuracy, retargeting, and attribution without cookies and without collecting personal data, and it can be a game-changer for publishers, advertisers, and consumers.
ID Ward's unique identity solution and edge profiling (data never leave the device and are not accessible by anybody) will prove to be disruptive in the market evolution.