Anonymised is a decentralized data privacy platform for advertising, with offices based in London and Barcelona, that allows accurate targeting, retargeting, and attribution without personal data. It uses a patented identity technology and on-device machine learning to collect, aggregate and anonymise data on the consumer device. 

Digital marketing and privacy have long been seen as a zero-sum game, but changing regulations and the moves of Apple and Google are fundamentally reshaping a trillion-dollar market. 

Anonymised has created a new standard for privacy and digital advertising based on-device technology. Unlike other ‘cookieless solutions’, the product enables walled garden-levels of targeting accuracy, retargeting, and attribution without cookies and without collecting personal data, and it can be a game-changer for publishers, advertisers, and consumers.