• Fund: BLACKSHEEP MADTECH FUND
  • Sector: ADTECH AI & RPA
  • Technology: AI GEO-INTELLIGENCE PLATFORM
  • First Investment: SEPT 2022
  • Round: PRE-SERIES A, 2M€
  • Founder & CEO: JEKABS ENDZINS

Roibox

Marketing enhanced by Geospatial Data Science

Roibox applies Geotargeting at Scale to dramatically improve digital advertising campaign ROI accross all biddable delivery channels. 

Roibox is a SaaS platform focused on location data. Its unique solution allows brands to create a geo-diagnostic survey of their marketing funnel, and directly fix all the mismatches found, improving the advertising campaign performance and saving the marketing team time. The core of the platform is its Roibox Grid Technology™, which holds 100 thousand data points per square kilometer, using 1st party data, campaign data, and socio-economic data, and is directly plugged onto the advertising platforms (Google Ads, Meta, etc). 

This innovative approach allows brands to automatically identify and solve numerous previously unfixable mismatches in campaigns, by analyzing performance data and targeted territories based on geography. After several years of managing and growing a fintech business, the Roibox team understood the huge relevance of the variable “where” in their advertising campaigns: 

  1. Where is my target supposed to live? 
  2. Where are my campaigns targeted? 
  3. Where are my actual clients? 

They build Roibox platform with the precise purpose to address those questions, using CRM data, campaign data, and socio-economic data. The platform then creates a unique multi-layer map (the Grid™) that is then applied directly to the campaign management platform (Meta, Google Ads, etc.), fixing a number of embedded location issues of a standard campaign. Roibox identifies missed opportunities, budget waste, useless bids, and many more optimization tricks, and applies them directly to the campaign, improving performance by up to 30%.

BLACKSHEEP TEAM VIEW

We decided to invest in Roibox because unlike all other geo-marketing offline solutions Roibox is directly plugged into the most important Walled Gardens ad-account, and this is a real key competitive advantage.